What is database marketing?
No matter what industry you are in, sales is a numbers game. It is a game that can be won through database marketing. In database marketing, you start out with a large number of qualified prospects, actively profile this group and target each contact with frequent marketing communications designed to pique interest based on their profile.

Information on prospects or customers is stored in a database that makes it easier to keep track of. Through regular communication and organized follow-up, you build familiarity and increase the likelihood that the prospect will choose you when a purchase decision is made. At Larkspur Data, we can provide you with contact and other pertinent information on a large number of qualified prospects in your market niche that is easily transferable to various contact managers and database management programs.

What is the source of Larkspur Data's information?
Larkspur Data works hard at providing you with accurate, up-to-date information.

Information in our Pension / Benefits DataMaster CD-ROM was reported by plan sponsors directly to the IRS under penalty of perjury. We include information from forms 5500 and 5500-C/R.

Information in the Prospects of Wealth CD-ROM database of high net worth individuals comes from over 70 sources. These sources include the IRS, property, coast guard and DMV records, SEC filings and lists compiled by a variety of other public and private organizations. We save you time and effort by pulling all this information together, cross-referencing and appending information wherever possible, then delivering the data to you in a user-friendly format.

How timely is your information?
To ensure you have access to the latest information possible, DataMaster and Prospects of Wealth are updated twice annually. The Tax Exempt Opportunities CD is updated annually.

How easy is Larkspur Data's software to use?
All Larkspur Data products are designed to be fast and easy-to-use. Complex searches take only seconds! Our User Guides take less than five minutes to read and include System Requirements, Installation Instructions, Basic Operations and suggested Prospect Search Strategies. Larkspur Data also offers free technical support.

Can I transfer data into my contact manager?
Easily transfer your choice of data fields to any database management system (such as Goldmine or ACT), spreadsheet, or word-processing software. You can then create customized mailings and call lists and track communications with prospects who may soon become your customers.

Does Larkspur Data offer free technical support?
We service all our customers with FREE technical support. Our aim is to help you save time and develop more business. We are committed to helping you use our products effectively and strategically, and we are available when you need us.

Just call 800-282-4567 x23 or contact us via e-mail. We are here to provide computer support Monday - Friday, 7:00 am - 4:00 pm PST. E-mail requests will be responded to within one business day.

Do you provide marketing ideas?
Our business is helping develop your business! Toward that end, we are committed to helping you succeed in marketing to the prospects we provide. For more information, please visit our FREE Sales Ideas If you need further assistance, our knowledgeable Business Development Specialists are available with lots of success stories and ideas to share. Just contact us.

How are Larkspur Data products priced?
Prospecting and marketing strategies vary depending on the situation. That's why at Larkspur Data, our licensing / pricing structure supports small and large organizations, from single users to national sales forces.

"Single Users" may license data for themselves only. Our "Site" license allows those marketing regionally to share information with everyone headquartered in one location. A "Corporate" license, for businesses marketing across many regions, lets customers share data with all employees of their organization throughout the US.

To save you money, our Prospects of Wealth CD-ROM database can be customized and are priced to include only your geographical service area or other specifications.

To be sure you always have current information, Larkspur Data offers 2- and 3-year subscription arrangements. A subscription provides you with updated information as soon as it is released. This is your best value!

Please call or e-mail us for specific pricing on the information you need. One new customer found using a Larkspur Data database can return your investment many times over.