Prospects of Wealth


Prospects of Wealth is a searchable database of over 4 million high-net-worth individuals.  We’ve gathered detailed information from over 80 different sources to pinpoint America’s wealthiest 1%. We’ve gone to the Department of Motor Vehicles to find out who’s registering luxury vehicles like Ferraris and Rolls Royces.  We’ve gone to the Coast Guard to get names of people registering yachts over 40 feet in length.  We’ve gathered data from the FAA on private individuals who’ve registered airplanes and jets.  The database includes corporate insiders who have registered restricted and controlled securities under SEC Rule 144, plus corporate insiders who must file Form 4 with the SEC.  We have IRS data on Form 5500-EZ filers who have retirement accounts.  The list of sources is extensive with the end result being a database of over 5½ million individuals throughout the country.

Only the best prospects

We then wanted to “trim the fat” and eliminate some of the prospects that might not be wealthy individuals.  Our goal was to offer only the best prospects in the entire database, so we decided that it’s not enough for example, that someone owns a luxury car.  There are many people who have spent their entire life’s savings on an expensive car.  While these people certainly show outward signs of wealth, they’re not really the kinds of individuals you want in a high-net-worth database.  Therefore every individual in our database must have two “indicators of wealth”.  So for example, if someone owns a luxury car and an airplane, chances are they’re a pretty good prospect.  The only people in the database for whom we have only a single indicator of wealth are those who we feel we have “rock-solid” information on.  As an example, suppose we have an individual who filed an IRS document reporting $2.5 million in a retirement account.  We know this party is probably worth a minimum of $2½ million.

Pinpoint accuracy

After running the database against a variety of sources to ensure its accuracy, we have narrowed it down to about 3.4 million high-net-worth individuals.  We’ve checked zip codes and area codes.  We’ve even run the entire file against the NCOA (National Change of Address) database, as provided by the US Postal Service.

Search by a wide variety of demographic criteria

Our searchable interface allows users to search by any combination of dozens of different criteria.  You can search by geographic region, using city, state, zip code–even street name!  You can also search by a wide variety of demographic criteria such as age, presence of children, marital status…etc.  We also allow you to search by a variety of different wealth indicators.  Search for Doctors, Corporate Insiders, Philanthropists…etc.  Once you’ve entered your custom criteria, simply click on “Find” and the program will instantly tell you how many prospects meet your specifications.  Then click on “List” to generate a list of those prospects.  You can sort the list by a number of different criteria, or double-click on any individual listing to view a detailed report on that prospect.  You’re not only getting name, address and phone number.  We’re also telling you exactly why we think this person is a high net worth individual, along with any other information we happen to have!  Successful reps use this tool to literally slice through the market, targeting only those individuals most likely to be receptive to a particular product or campaign.  You can export data to your contact management software, print mailing labels and more.

Target High Net Worth Individuals

Use our Prospects of Wealth database to accurately search for the quality data you're after.