Frequently Asked Questions

What is database marketing?

No matter what industry you are in, sales is (in part) a numbers game. It is a game that can be won through database marketing. In database marketing, you start out with a large number of qualified prospects, actively profile this group and target each contact with frequent marketing communications designed to pique interest based on their profile.

Information on prospects or customers is stored in a database that makes it easier to keep track of. Through regular communication and organized follow-up, you build familiarity and increase the likelihood that the prospect will choose you when a purchase decision is made. At Larkspur Data, we can provide you with contact and other pertinent information on a large number of qualified prospects in your market niche that is easily transferable to various contact managers and database management programs.

What is the source of Larkspur Data's information?

Larkspur Data works hard at providing you with accurate, up-to-date information.

Much of the information in our qualified plan prospecting databases was reported by plan sponsors directly to the IRS under penalty of perjury.  Also included are special data enhancements from Larkspur Data’s call center making over 2 million telephone contacts each year. Over 9000 yellow and white page directories used along with corporate annual reports, business journals, Secretary of State filings and more. Updated and verified contact information on hundreds of thousands of plans nationwide. Additional fields of information appended from other sources.

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Information in the Prospects of Wealth database of high net worth individuals comes from over 70 sources. These sources include the IRS, property, coast guard and DMV records, SEC filings and lists compiled by a variety of other public and private organizations. We save you time and effort by pulling all this information together, cross-referencing and appending information wherever possible, then delivering the data to you in a user-friendly format.

How timely is your information?

To ensure you have access to the latest information possible, all of our products are updated on a monthly basis.

How easy is Larkspur Data's software to use?

All Larkspur Data products are designed to be fast and easy-to-use. Complex searches take only seconds.  There is no special software to install.  All of our products are web-based.  We offer 100% free technical support to all of our customers as well as easy-to-understand help menus and video tutorials.

Can I transfer data into my contact manager?

Yes. You can easily transfer your choice of data fields to any database management system, spreadsheet, or word-processing software. You can then create customized mailings and call lists and track communications with prospects who may soon become your customers.  Some of our products even allow you to enter private notes within the application itself. 

Does Larkspur Data offer free technical support?

We service all our customers with FREE technical support. Our aim is to help you save time and develop more business. We are committed to helping you use our products effectively and strategically, and we are available when you need us.

Just call 800-282-4567 x23 or contact us via e-mail at: info@larkspurdata.com. We are here to provide computer support Monday – Friday, 7:00 am – 4:00 pm PST. E-mail requests will be responded to within one business day.

Do you provide marketing ideas?

Our business is helping develop your business. Toward that end, we are committed to helping you succeed in marketing to the prospects we provide. For helpful tips, please visit the sales ideas pages on this website. If you need further assistance, our knowledgeable staff is available with lots of success stories and ideas to share.  We also offer group sales training and one-on-one coaching.

How are Larkspur Data products priced?

Prospecting and marketing strategies vary depending on the situation. That’s why at Larkspur Data, our licensing / pricing structure supports small and large organizations, from single users to national sales forces.

“Single Users” may license data for themselves only. Our “Site” license allows those marketing regionally to share information with everyone headquartered in one location. A “Corporate” license, for businesses marketing across many regions, lets customers share data with all employees of their organization throughout the US.

To save you money, our Prospects of Wealth database can be customized and are priced to include only your geographical service area or other specifications.

Larkspur Data offers special pricing on 2- and 3-year subscription arrangements. This is your best value.

Please call or e-mail us for specific pricing on the information you need. One new customer found using a Larkspur Data database can return your investment many times over.